Church Appearance, Location and Identity
Check appearance of church and bring problem spots to attention of church board.
Make sure church can be found, through listings in local directories.
Make sure church is identified by an exterior sign appropriate to architecture of church, which uses the official Adventist logo.
Report church activities to the secular press.
Serve as a source of information about the church for the communication media.
Watch secular press for opportunities for church to participate in discussions on matters of current concern.
Become acquainted personally with newspaper editors and local radio programme directors, news editors.
Discover feature possibilities in the local church and make them available to the press.
Write and help with the writing of letters to the editor on matters of church concern as opportunity permits.
Consult with pastor and departmental leaders of the church before reporting on matters in which they are involved.
and where possible
- Cover church activities for radio and television News.
Public service announcements of church programmes.
Placement of special people on interview programmes where possible.
Encourage good relations, especially where local radio is carrying one of the church’s radio programmes.
Encourage members to view and/or listen to the denomination’s broadcasts.
Write reports of special church events and send them to the Messenger, BUC News, and any other Area or Conference publications as appropriate.
Take photos or arrange for photo coverage of church activities.
Work of the Local Church
Help with special events, giving special attention to the public relations aspects.
Lead out in the planning, production and operation of exhibits at local fairs or elsewhere when the church can fit in effectively.
Assist in promotion of annual radio offerings.
Produce news items for the church bulletin or if possible produce a small church newsletter giving announcements and activities of the church, which can go to former members as well as to present.
Serve on church board and personal ministries board.
If you do not have the skills yourself try to identify someone in the church who has access to the Internet.
Receive and promote BUC News, the weekly e-mail newsletter of the BUC.
Become familiar with the information and resources which are available on the BUC web-site at: <www.adventist.org.uk> and, if possible, seek out other Internet resources as well.
Try to guide other departmental leaders and church members to Internet resources which will be helpful to them.
If your church has its own satellite downlink equipment try to become familiar with its operation and the programmes which are available. Check out the ATN web-site for more information.
Adapted from General Conference Communication material
by British Union Conference Communication department.