Role in the local Church
Church Appearance, Location and Identity
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Check appearance of church and bring problem spots to attention of church board.
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Make sure church can be found, through listings in local directories.
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Make sure church is identified by an exterior sign appropriate to architecture of church, which uses the official Adventist logo.
Local Media
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Report church activities to the secular press.
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Serve as a source of information about the church for the communication media.
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Watch secular press for opportunities for church to participate in discussions on matters of current concern.
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Become acquainted personally with newspaper editors and local radio programme directors, news editors.
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Discover feature possibilities in the local church and make them available to the press.
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Write and help with the writing of letters to the editor on matters of church concern as opportunity permits.
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Consult with pastor and departmental leaders of the church before reporting on matters in which they are involved.
and where possible
- Cover church activities for radio and television News.
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Public service announcements of church programmes.
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Placement of special people on interview programmes where possible.
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Encourage good relations, especially where local radio is carrying one of the church’s radio programmes.
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Encourage members to view and/or listen to the denomination’s broadcasts.
Denominational Media
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Write reports of special church events and send them to the Messenger, BUC News, and any other Area or Conference publications as appropriate.
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Take photos or arrange for photo coverage of church activities.
Work of the Local Church
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Help with special events, giving special attention to the public relations aspects.
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Lead out in the planning, production and operation of exhibits at local fairs or elsewhere when the church can fit in effectively.
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Assist in promotion of annual radio offerings.
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Produce news items for the church bulletin or if possible produce a small church newsletter giving announcements and activities of the church, which can go to former members as well as to present.
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Serve on church board and personal ministries board.
Computer Communication
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If you do not have the skills yourself try to identify someone in the church who has access to the Internet.
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Receive and promote BUC News, the weekly e-mail newsletter of the BUC.
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Become familiar with the information and resources which are available on the BUC web-site at: <www.adventist.org.uk> and, if possible, seek out other Internet resources as well.
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Try to guide other departmental leaders and church members to Internet resources which will be helpful to them.
Satellite Transmissions
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If your church has its own satellite downlink equipment try to become familiar with its operation and the programmes which are available. Check out the ATN web-site for more information.
Adapted from General Conference Communication material
by British Union Conference Communication department.